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Creative Power, Responsible Practice in the Age of AI

  • February 17, 2026
  • 12:00 PM - 1:00 PM
  • Zoom

Registration


Register

Tuesday, February 17, 12:00-1:00 p.m. ET

Free for WMG members; $15 for non-members (Zoom)


As AI tools become ubiquitous in writing and reporting, many professionals are asking the same questions: what's allowed? What’s ethical? And what could put my work—or job—at risk? Join Women’s Media Group for a timely, actionable discussion on the ramifications of using AI in creative industries. This WMG AI Series program brings together experts in AI ethics to unpack what responsible AI use actually looks like and answer urgent practical questions about ethics, ownership, and professional responsibility. Panelists will address what writers and journalists should—and should not—do when using AI, the business risks organizations must consider, and how to draft and follow effective AI ethics guidelines. This session is designed to help creatives make informed decisions in a fast-changing landscape. Learn how to approach copyright and attribution and use AI thoughtfully, legally, and in ways that protect both your work and your values.


Meet the speakers:

Kay Firth-Butterfield is CEO of Good Tech Advisory and was the world’s first Chief AI Ethics Officer in 2014. She served as the inaugural Head of AI at the World Economic Forum, where she led the development of responsible AI guidelines used by organizations worldwide. A barrister, former judge, and professor, she is one of the world’s foremost experts on AI governance and how to transform organizations with AI wisely and profitably. She has a slew of awards for her work, including being a TIME 100 Impact winner and Forbes 50 over 50 awardee. Kay is the author of the forthcoming book, Co-Existing with AI: Work, Love & Play in a Changing World.


Marie Gilot is the Executive Director of J+ at the Craig Newmark Graduate School of Journalism at CUNY, where she leads professional development programs for journalists navigating a rapidly changing media landscape. She established the first generative AI training lab for journalists and is a member of the school’s AI Advisory board. She previously served as a program officer at the Knight Foundation, supporting journalism and innovation initiatives, and began her career as a newspaper reporter in Texas before becoming publisher of an online investigative news outlet. Marie holds degrees from CUNY, the University of Texas at El Paso, and Princeton University.


Sarah Montana is a writer, storyteller, and speaker. She is the author of multiple scripts for the Hallmark Channel, including A New Year's Resolution, If I Only Had Christmas, Two Turtle Doves, Rescuing Christmas, and Love to the Rescue. Her TEDx Lincoln Square talk, The Real Risk of Forgiveness—and Why It’s Worth Itwas transcribed in five languages and amassed 1.3 million views. Sarah is a council member for the film/TV/streaming sector and Co-Chair of the AI Taskforce for the Writers Guild of America East.


Meet the moderator:

Tara Jacobi is a publishing professional and attorney licensed in New York and California. With almost a decade of practice, she worked in the private sector in New York City, for nonprofits, and for state governments. In 2024, she obtained a Master's degree in publishing from George Washington University, focusing on the business and legal aspects of the publishing industry. She is an editor, published writer, and writing instructor. Tara is currently editing legal titles for Carolina Academic Press and literary fiction for Running Wild Press. Prior to this, she spent four years as a managing editor for a legal trade association's law journal. She is the author of Artificial Intelligence As a Creative, which appeared in the November 2025 issue of the Journal of Ethics in Publishing.


Refunds available up to 48 hours before the event. No refunds for cancellations made within 48 hours of the event.

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