Thursday, December 8, 12:00-1:00 p.m. ET
Free for WMG members, $15 for non-members
Join us for a virtual event on understanding podcast audiences. Featuring Christy Mirabal (Senior Director of Audience Growth at SiriusXM), Maggie Taylor (Director of Marketing at Pushkin Industries) and Cecilia Lei (host and producer of Fifth and Mission, The San Francisco Chronicle’s daily news podcast). The panel is moderated by Golda Arthur (executive producer and podcast consultant). Learn how to figure out who’s listening to your show, how to build a relationship with those listeners, and grow that audience.
All proceeds from this event support the Women's Media Group Educational Foundation.
Moderator:
Golda Arthur is an independent showrunner and producer. She works with organizations and people to turn ideas into highly-produced podcasts that connect with audiences. She has launched and run podcasts at Vox Media, and has at various times in her career reported, edited and produced for Marketplace, the BBC and the CBC.
Cecilia Lei hosts and produces ‘Fifth and Mission’, the San Francisco Chronicle’s flagship daily news podcast. Her award-winning reporting and producing work includes coverage of race, immigration, criminal justice, as well as the Asian American community. Cecilia’s work has appeared on Vox Media’s ‘Today, Explained’ podcast, NPR, KQED, NBC Bay Area and the East Bay Express. She has served as the president of the San Francisco Bay Area chapter of the Asian American Journalists Association since 2021. Cecilia is a Bay Area native, and a graduate of the UC Berkeley Graduate School of Journalism and UC San Diego.
Christy Mirabal is Senior Director, Audience Growth at SiriusXM. She oversees all strategic marketing, including planning, development and execution of initiatives to drive branding and awareness to Stitcher’s podcast slate. Before SiriusXM, Christy was vice president of marketing at Sony Music, leading all podcast marketing efforts. Prior to that, she was at Stitcher, overseeing the Stitcher app brand team, and Panoply Media, managing O&O and network audience development. Christy is also vice chair and co-founder of The Podcast Academy, and treasurer for the Women’s Media Group.
Maggie Taylor is Director of Marketing at Pushkin. She ran marketing for PRX/Radiotopia for four years before becoming a podcast marketing consultant, working with clients like Slate, Conde Nast, Financial Times, Pharrell, Qcode, Transmitter Media, Sony, Preet Bharara, Critical Frequency, and many more.
