How to Write Persuasively with Trish Hall & Lydia Denworth

Wednesday, August 19th, 12 p.m. EST

Free members-only event

Former New York Times Op-Ed editor Trish Hall wants to help you get your point across.

Join us on August 19th at 12 p.m. EST via Zoom for a conversation between Hall and WMG member Lydia Denworth, Contributing Editor at Scientific American and author of Friendship: The Evolution, Biology, and Extraordinary Power of Life’s Fundamental Bond. Hall will share her illuminating insights on the techniques and psychology of persuasive writing and answers your questions, while divulging stories of editing everyone from Nobel Prize winners and global strongmen (Vladimir Putin) to first-time pundits (Angelina Jolie). Some of the topics she’ll discuss:    

• The most crucial element of persuasive writing (and communicating)
• How to startle and surprise your audience
• Why some of the smartest people and ideas don’t gain traction
• How to make someone like what you’re writing (or saying)

Hall spent years immersed in argument, passion, and trendsetting ideas―but also in tangled sentences, migraine-inducing jargon, and dull-as-dishwater writing. In her talk and Q&A, she’ll highlight what works, what doesn’t, and how to effectively communicate above the digital noise. Of her clear, concise, and beguiling book, Writing to Persuade (which Publishers Weekly calls “profound”), bestselling author Adam Grant says, “She turns drivel into prose and rambling thoughts into elegant arguments. At long last, she’s revealing her secret sauce.”

A not-to-be-missed master class in the art of persuasion, click here to sign up for the event.  And don’t forget to buy a copy of Trish Hall's indispensable book, Writing to Persuade, now available in paperback and Lydia Denworth's book, Friendship: The Evolution, Biology, and Extraordinary Power of Life’s Fundamental Bond.